About

The team behind OptiDress.

Two founders with a single obsession: making your customers shop online as confidently as they do in store. Here's who builds OptiDress, and why.

Arthur Renard, CEO and co-founder of OptiDress Raphaël Zafran, CTO and co-founder of OptiDress
CEO & co-founder CTO & co-founder

In clothing since he was 15, Arthur has sold thousands of pieces online, from Vinted reselling to e-commerce stores. Years spent understanding, order after order, what the millions of people who shop online every day really go through. An edge his competitors don't have, and the reason he created OptiDress.

At 14, Raphaël was learning to code; two years later he joined his first SaaS. A backend specialist and fullstack expert, he knows the B2B world inside out. Full-time on OptiDress, he built everything from scratch, and he's here to make our tool the best on the market.

Arthur Renard at work Raphaël Zafran at work
OptiDress OptiDress
The starting point

E-commerce solved everything,
except trying on.

In twenty years, shopping online has become simpler, faster, better delivered. But for fashion, one thing was never solved: you can't try things on. A flat photo tells you nothing about the drape, the cut, or the size you should really order.

Every brand knows the result: visitors who hesitate and leave, sizes ordered in duplicate, returns eating into margins. It's not a fashion problem, it's a fitting room problem. So we built one.

What we're building

A complete experience, block by block.

01

The fitting room

Every visitor tries your clothes on their digital twin, built from their measurements and the garment's real data: dimensions, fabrics, cut.

02

OptiSize, the right size

No more hesitating between two sizes: the right one is recommended to every customer, product by product, from their real body shape.

03

OptiMove, soon

The next block will show the garment in motion, as it will be lived in every day, not just in a photo.

What we believe

Three principles, zero compromise.

Precisiona try-on is only worth something if it's faithful to the millimetre, backed by real garment and body data
Simplicitythe fitting room plugs into your store in under 24 h, with no redesign and no photo shoot
Transparencyno inflated numbers, no fake testimonials: the demo store is there so you can judge for yourself

A question, an idea, a project? Write to us: arthur@optidress.fr

Want to offer this experience to your customers?

OptiDress goes live on your site in under 24 h, whatever your platform, and turns your visitors into confident buyers.