The avatar, with no photo
The shopper enters their height, weight and body type, plus five measurements if they wish. Their 3D digital twin is created in a few seconds, with no photo and no account.
Press
Press kit: OptiDress at a glance.
Everything you need to write about OptiDress: overview, key facts, founders and visuals to download. Press contact: arthur@optidress.fr
01At a glance
The infrastructure for fashion e-commerce, from try-on to checkout.
Virtual fitting room and size recommendation for fashion e-commerce: a 3D avatar with no photo, and the recommended size for each garment.
OptiDress is the infrastructure for fashion e-commerce, from try-on to checkout. On a brand's store, shoppers create their 3D avatar from their height, weight and body type, with five optional measurements, without uploading a photo or creating an account. They see garments worn on their avatar and get the recommended size for each garment. The avatar is kept for 30 days on the store. The brand follows its try-ons and sales from a built-in dashboard.
OptiDress installs as a native app on Shopify, as a WordPress plugin on WooCommerce, and through a script on other platforms. Founded in 2026 in Paris by Arthur Renard and Raphaël Zafran.
02The starting point
E-commerce solved everything, except trying on.
A flat photo tells you nothing about the drape, the cut, or the size you should really order. The result: visitors who hesitate and leave, sizes ordered in duplicate, returns eating into margins.
70 to 85%of carts abandoned in online fashion (Baymard Institute)
24.4%average return rate for online apparel (Coresight Research, 2023)
53%of the apparel brands and retailers surveyed by Coresight Research name size and fit as the top reason for online returns
03How it works
From the avatar to the right size, with no photo.
The try-on
They see the brand's garments worn on their own avatar, right from the product page.
The right size
For each garment, OptiSize shows the recommended size and explains the others: runs small, runs big, too small, too big. The recommendation matches the shopper's measurements with the garment's real data (measurements, cut, fabric).
For the brand, the data
From installation, a dashboard shows which garments are tried on and in which sizes, sales with and without OptiDress, and the cost of returns.
04What sets it apart
A personal avatar, not a mannequin.
- A personal avatar, not a generic mannequin.
- No photo requested or stored, no biometric data.
- Try-on and size recommendation in a single tool.
- The avatar is kept for 30 days: shoppers don't start over on every visit.
- An interface in 12 languages.
05Key facts
OptiDress in one table.
| Key fact | Detail |
|---|---|
| Founded | 2026, Paris |
| Founders | Arthur Renard (CEO & co-founder), Raphaël Zafran (CTO & co-founder) |
| Platforms | Shopify (native app), WooCommerce (WordPress plugin), any other platform through a script |
| Languages | French, English, German, Spanish, Italian, Portuguese, Dutch, Polish, Turkish, Romanian, Arabic, Simplified Chinese |
| Pricing | Free (10 try-ons per month) · Start $19.99 per month (100) · Growth $149 per month (750) · Scale $499 per month (2,500); additional try-ons at a decreasing rate; large volumes quoted. See pricing |
| Pilot offer | One free month for pilot brands, after a video call with Arthur Renard |
| Brands using it | Karabina, Maison Arev, Jeeyodee, Trazlowbrand |
| Support | Pépite France |
| Media | Europe 1, September 15, 2026 |
| Demo | Maison Léon demo store: optidress.fr/en/boutique |
| Press contact | arthur@optidress.fr |
07The founders
Two founders, one obsession.
“Five years from now, nobody will buy clothing online without trying it on first. We want to be where that try-on happens.”
Arthur Renard
In clothing since he was 15, Arthur has sold thousands of pieces online, from Vinted reselling to e-commerce stores. Years spent understanding, order after order, what people who shop online every day really go through.
Raphaël Zafran
At 14, Raphaël was learning to code; two years later he joined his first SaaS. A backend specialist and fullstack expert, he built OptiDress from scratch.
08Visuals
Logos, screenshots and photos, to download.
Visuals provided to the press to illustrate an article about OptiDress. Please do not alter the logos.
Logos
The product
Portrait
09Press contact
A request, an interview?
Write to Arthur Renard, CEO & co-founder: arthur@optidress.fr
Want to offer this experience to your customers?
OptiDress installs self-serve on Shopify, by assisted setup elsewhere, and turns your visitors into confident buyers.