OptiDress

Virtual fitting room: your customers try on before they buy.

Every visitor tries your clothes on their digital twin, accurate to the centimeter thanks to their measurements and the garment's real data.

5/5 on the Shopify App Store

On the left, the OptiDress try-on. On the right, real life. Spot the difference.

Same garment, same body, same drape, accurate to the centimeter
01The benefits

What it changes for you.

Other approaches to virtual try-on ask the shopper either to pick from pre-modeled figures or to upload a photo of themselves. OptiDress builds the avatar from the measurements the shopper declares — nothing to pick, nothing to upload. It is one of the few approaches where no photo is needed at any point.

0 redesignyour theme, your design and your journeys stay exactly the same
0 photo shootwe work from your existing visuals and your garments' real data
0 codeto plug the fitting room into your store, whatever the platform
Karabina Maison Arev Jeeyodee Trazlowbrand
01

You hand us your catalog

We work from your existing product visuals. No photo shoot, no model, no extra work on your side.

02

We plug in the fitting room

One script on your store, and the try-on appears on your product pages, in your brand's colors. See compatible platforms.

03

Your customers try on

Visitors see themselves in the garment, pick their size, and order with confidence. Try it on the demo store.

02Definition

What is a virtual fitting room?

A virtual fitting room lets an online shopper see a garment worn before buying it. There are three approaches: picking a predefined model that looks like them, uploading a photo of themselves, or building an avatar from their measurements.

OptiDress follows the third. The shopper enters their height, weight and body type, and five measurements if they wish; their 3D avatar then wears every garment in your catalog, and the interface shows them the recommended size.

03The digital twin

A 3D avatar made to their measurements, still there on their next visit.

OptiDress builds each shopper's 3D avatar from their body measurements, with no photo, and keeps it for 30 days, with no account to create. Their measurements meet your garments' real data: that is what makes the try-on accurate to the centimeter. An approach that is very rare on the market, if not unique.Built from their measurements, with no photo, and kept for 30 days. Very rare on the market, if not unique.

Shopper data
  • Height180 cm
  • Weight80 kg
  • Body typeBalanced
  • Chest96 cm
  • Waist78 cm
  • Hips102 cm
Garment data

Cognac leather jacketLeather jacketCognac

  • MaterialFull-grain cowhide
  • CutShirt collar, elastic waist
Size for this shopper SToo smallMRuns smallLRecommended
  • Personal. Their own body shape, not a generic mannequin.
  • Kept. Found again on every product, for 30 days.
  • Precise. Their measurements, matched with the garment's real data.
04Your data

See what gets tried on, what sells and what comes back.

From installation, a dashboard shows you which garments get tried on and in which sizes, your revenue, orders, average basket and conversion rate with and without OptiDress, and what your returns cost.

  • Try-ons, in total, over 30 days and over 7 days
  • Most tried-on garments, size by size
  • Sales with and without OptiDress
  • The cost of your returns

Every try-on enriches this data: it is the foundation of the intelligence layer between your shoppers and your garments.

Example of the OptiDress dashboard in the Shopify admin (illustrative data).
FAQ

Frequently asked questions.

What is a virtual fitting room?

A tool that lets an online shopper see a garment worn before buying it. With OptiDress, they see it on their own 3D avatar, built from their measurements.

Do shoppers need to upload a photo?

No. The avatar is built from the height, weight and body type the shopper enters, with five optional measurements. No photo is requested.

Do shoppers need to create an account?

No. Their avatar is kept for thirty days on your store, with no account to create.

How is the fitting room installed?

On Shopify, as a native app, without writing code. On WooCommerce, as a WordPress plugin; elsewhere, through a script. It takes on your brand's colors.

How is it different from OptiSize?

OptiSize is OptiDress's size recommendation. The fitting room shows the garment worn on the avatar; OptiSize tells the shopper which size to order. Both use the same avatar and the same installation.

Want to offer this experience to your customers?

OptiDress installs self-serve on Shopify, by assisted setup elsewhere, and turns your visitors into confident buyers.

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